Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Liza Harnish
Liza Harnish, MBA, is a dedicated real estate agent who believes in making the process of buying or selling a home comfortable and stress-free. Serving clients in Milton and the greater GTA, she leverages her extensive experience and professional negotiation skills to advocate for your best interests every step of the way. Liza's personalized guidance ensures you feel confident and informed throughout your real estate journey.
Liza Harnish is a real estate sales representative with a Master of Business Administration in Marketing (MBA), working with eXp Realty, Brokerage in the Ontario market, focusing particularly on Milton and the greater Toronto area (GTA).
She has over 25 years of experience in real estate investment and property management, including single-family, multi-family, student and vacation rentals. Before transitioning fully into real estate, Liza held various roles in brand and account management for large consumer goods corporations.
Liza emphasizes a client-first approach, prioritizing communication and making clients comfortable during the buying or selling process. Her professional philosophy involves providing a strategic, professional Comparative Market Analysis (CMA) rather than relying solely on automated valuations, which includes physical inspections and micro-local expertise to best position a property. She provides expert guidance on topics like home staging, market trends, and first-time homebuyer tips through her social media presence.
She is also deeply committed to her community and personal values. A Bible-believing Christian who prioritizes family and giving back to charities like the Scott Mission, Salvation Army, Good Shepherd, Mens Street Ministries and foodbanks. Liza brings integrity, resilience, and an unwavering commitment to serving her clients' needs with honesty and dedication.
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You can connect with her professionally on her LinkedIn profile or view her real estate-focused content on her Instagram page.
www.buysellrentmilton.ca
www.buysellrentontario.ca
Ralston Harnish Inc
Milton, ON L9T 2M3
Canada